I receive unsolicited prize giveaways in the mail all the time, mostly from regional auto dealerships trying to promote their inventory and overstock. The tactics used to entice the recipient into reading and reacting to the send-out can be both entertaining and aggressive. The goal of these mailings is naturally to maximize consumer response and get as many people as possible through the doors to sell them vehicles. For this reason, everybody wins!
Some dealership promotions come enclosed in very important looking "NextDay Verified Fast-Tracked Mail" envelopes designed to mimic actual overnight services while still being sent regular media mail (complete with handwritten jargon about there being crucial documents inside.) Others come with a generic key that must be checked against a lock box at the dealership. Almost all of them include some variant of a scratch-off or pull-tab ticket with some fantastic prizes on the table.


